Captial & Regional Claims

Capital & Regional have made a number of claims about the development proposals during the process, which #saveourtown believe to be inaccurate and misleading to the residents of Luton.

Here we provide a response, to put right, some of the claims that Capital & Regional have made.

Claim 1

In an interview on 3CR on 01.06.2017 Ken Ford of Capital and Regional said:

“As a town centre use a football stadium is not necessarily appropriate. The reality is these are big buildings that are fundamentally used perhaps for four, five, six hours a week as opposed to all of the other hours of the week where they’ll essentially lie fallow.”

A club spokesman said: “Power Court Stadium will be in use 365 days per year and will have perhaps 2,000 people living there when fully built out. Add to that over 100,000 square feet of retail, bars and restaurants, a large volume of community space, a hotel, a supermarket and a 1,800 capacity music venue and it will actually be the very opposite of what was described! It’s design not only creates a stage for St Mary’s Church to be rightly appreciated but anyone will be able to view the interior and the pitch from the podium level, without paying – like a true public open space.

In addition, all spatial accommodation will be utilised fully and in many cases, used for multi-purpose, like executive boxes that will double up as start-up office space, hospitality areas and the media suite that will be used for education and hotel bedrooms that overlook the pitch will be used for matchday hospitality.

Also many of the numerous restaurants will have visibility and access over the stands and the pitch allowing everyday diners to take in the vista which will be mood-illuminated by the LED floodlight halo – our hat!

The main kitchen and directors area will be turned into an everyday brasserie overlooking the pitch one side and our church the other. Changing rooms for player can be used as changing rooms for the club’s retail operation, concourse areas used for exhibition space, stands could be open for open-air movie nights and even the pitch could be open for the Luton Carnival. Every square foot will be an efficient and valuable social space – not just for Saturday afternoons!”

Claim 2

In an interview on 3CR on 01.06.2017 Ken Ford of Capital and Regional said:

“Football stadiums don’t actually contribute too much to the economic vitality of the town centre.”

A club spokesman said: “Currently, at Kenilworth Road, Luton Town employs over 400 staff during the season. At Power Court, that number would approximately double. Furthermore, the addition of all of the other facilities at Power Court such as the music venue, hotel, restaurants, bars, supermarket, nursery, gym, healthcare and education will add over 1,000 direct equivalent full time jobs to the Luton economy which doesn’t include the nearly 10,000 equivalent permanent jobs that Newlands Park will deliver for the Luton economy.”

Claim 3

In an interview on 3CR on 01.06.2017 despite claiming credentials for working hand in hand with local communities when reminded that an unprecedented 10,972 local community members had contacted Luton Borough Council in support of the planning application Ken Ford of Capital and Regional dismissed that expression of community opinion by saying:

“Clearly it looks like we’re at odds with that portion of the community, less than around 10,000 out of a catchment of well over 200,000.”

A club spokesman said: “The response to our consultation – at over 11,000 letters of support in favour versus just 33 against – was unprecedented for any application in UK planning history (let alone in Luton) and not just for a football stadium.

By contrast, London Luton Airport’s (where 10,000 jobs are reliant upon) last big application to almost double its growth only received 1,350 letters of support versus 350 letters of objection. In football, Tottenham’s last planning application for their 61,000 seater stadium currently under construction received less than 200 letters of support whilst Arsenal’s move to the Emirates attracted 60% of all responses objecting to their scheme which still got approval.

The nearest recent example is AFC Wimbledon’s move back to their ancestral home which was an incredibly emotive campaign saw an impressive 5,100 supportive letters versus 900 objections. The people of Luton have embraced our proposals and with a weight of favour at 99.997% this simply cannot be ignored by politicians locally or nationally.”

Claim 4

While continuing to object to the Newlands Park proposals Capital and Regional have consistently claimed that they’ve offered “help to support 2020’s Power Court application.”

However, in a letter to the Luton News on October 17 2018, Luton Town chief executive Gary Sweet, wrote: ‘Firstly, we do not need any further assistance in funding our stadium. We’re more than happy with our position on this as it stands. And if we did need any specialist advice we would take it from a specialist adviser who would be more equipped in advising in that specific area and not from a national corporate organisation that continues to object to our developments, who clearly doesn’t understand our business model or our community commitment.

‘Perhaps if they weren’t so determined to stymie development in our town we would be somewhat more enthusiastic. If, however, C&R are referring to helping us financially, directly, to support the building of our stadium then that is very disappointing.

‘The council’s CEO chaired a meeting between us back in April which all parties agreed would remain confidential.

‘On a number of times since that meeting C&R have referred to issues discussed in that meeting, in this case suggest that they have made us offer to help, allowing the public to believe we are rejecting their support, which is not just disappointing but very unprofessional.

‘Continuing to make such claims forces me to clarify the position in this regard. In the meeting C&R felt we could fund the stadium from different sources – rather than a scheme consisting of offices, retail, leisure and a hotel – but every source of funding they suggested ultimately came from the public purse, essential additional taxation on Luton businesses or the general public which we didn’t feel at all comfortable with.

‘One of the things we’re so proud of is that fact that our plans will attract 10,000 quality jobs for the town and will bring in over £250million every year to our local economy without the necessity for us to ask the public to contribute to building it.

‘I can categorically confirm that C&R have never, during or after the numerous meetings we’ve had with them over a long period, made any kind of offer to us, in cash, in kind or from the private sector to help fund our football stadium.’

Would you like to help with the campaign?

We have set up a JustGiving crowdfunding page to help generate funds for our campaign. If you are able, we'd be eternally grateful for your donation, no matter how big or small.

Why back the proposals?

The development proposals for Power Court and Newlands Park offer Luton a bright new future.
They will:

  • Create 10,000 new jobs and opportunities within Luton
  • Boost the local economy by more than £250million each and every year
  • Revitalise and regenerate a town centre that has seen more than a decade of stagnation
  • Help put a sense of pride back into the town and its people
  • Open up land at Kenilworth Road for much-needed community use in the Bury Park area
  • Be the catalyst for further development and regeneration
  • It won't be the end of the story because it will help create a new legacy for Luton

Power Court, in the centre of Luton, will be transformed from a derelict and contaminated eyesore, to a pleasant and attractive environment, delivering new and exciting facilities to enhance people's lives every day and evening of the year.

It will include:

  • A 21st century, 17,500-seater football stadium for Luton Town Football Club
  • An 1,800-capacity live music venue (the biggest in Beds, Herts and Bucks)
  • New and enhanced public piazza meeting space with the River Lea (currently hidden underground) brought to the fore, providing an embankment from which the public can enjoy a view over Luton's only Grade 1 listed building - St Mary's Church
  • Bars and restaurants
  • A small niche cinema
  • A medium sized hotel and banqueting venue
  • Creche / play area
  • Lifestyle retail units
  • Supermarket
  • 100 car parking spaces
  • Beneficial public transport links in close proximity

Learn more about this proposed development at:

Newlands Park is a 40-acre site at junction 10 of the M1 motorway. It will enhance perceptions of Luton, bring in new business, complement the town centre and will provide:

  • An impressive and iconic new gateway to Luton to be proud of
  • An eye-catching environmentally friendly 'green roof' with walking spaces where people can gather and use the facilities on offer, such as rooftop cafes
  • Approximately 500,000 sq ft of high-spec offices, forming a landmark design
  • An innovative leisure hub, housed in an iconic 'crystal' design with a high-end cinema and a wide range of active leisure attractions
  • Aspirational, high-end retail to complement the existing town centre retail in Luton

Learn more about this proposed development at:

However, if these proposals for Power Court and Newlands Park do not go ahead, Luton will be left with:

  • Un-utilised land by the M1, as the gateway to the town
  • An eyesore at Power Court in the centre of the town, which enhances perceptions of Luton as a town in decline
  • A crumbling Kenilworth Road football stadium on a site in one of the most deprived wards in the country, which could be used for desperately needed housing and other community uses
  • A dying night-time economy in the fourth largest town in England, where the town centre is effectively empty by 6pm every evening when The Mall shopping centre shuts its doors
  • A missed opportunity to boost the economy of the local area and create huge numbers of new jobs, that would provide the people of Luton and their children with a bright new future

Would you like to help with the campaign?

We have set up a JustGiving crowdfunding page to help generate funds for our campaign. If you are able, we'd be eternally grateful for your donation, no matter how big or small.

Here's what you've told us

While we believe Luton will be transformed by Power Court and Newlands Park, don’t just take our word for it.

People are having their say as part of our petition urging Capital & Regional, owners of The Mall shopping centre, to stop blocking a bright new future for Luton. Sign the petition here:

This is a chance to add to the original UK planning record of 11,000 people who wrote to Luton Borough Council in 2016, supporting the plans for Power Court and Newlands Park. The key difference now is the opportunity to tell the major objector why they need to change their stance and listen to what the people of the town want and need.

Also, all your responses (be polite) will be sent direct to the email inboxes of the Capital and Regional Chief Executive and Chairman.

Responses such as these...


Simon Marshall

Luton needs this badly not just for the club but for the TOWN!!!!

Vincent Mitchell

I want this great town to have a future and a new football stadium to be proud of.

Angela Phelan

This will be the most important development in the towns history and nobody should be allowed to stand in the way of this incredible opoutunity which will benefit every Lutonian.

Nina Coodien

I sincerely believe it will move this town forward , bring opportunities to our community , our present and our future #saveourtown #please #thankyou

Jean Large

The whole town not just the football club need this development for future generations to enjoy

David Whittington

This is the brightest future Luton has had in many generations

Martin Roberts

This development must take place to transform Luton Town Centre for the 21st Century and restore it as a place Lutonians can return to and be proud of!

Anthony Mallon

These projects are vitaly important for the future of Luton!

Owen Clarke

This is a huge opportunity for not just the football club but the whole town, why should a company from London be able to control the town’s destiny

Cathy Hutchison

This is essential for the future of our town and our football club – no one should stand in the way of what is so obviously a hugely beneficial development to Luton.

Michael Pratt

This great town and its community deserve these massive projects that are planned……who in their right minds would feel it necessary to stand against such a desperately needed investment in the town of Luton…..

Roger Pile

I want a brighter, better town to benefit my children and grandchildren. These developments will make everyone proud of our town again.

Rosette Davies

This is a great opportunity to regenerate our town and to leave a lasting legacy to future generations

Mick Henman

I love my town, and it needs the kiss of life, dont see why non Luton people should dictate to me and affect my children /grandchildrens future

Stephen Hayhurst

I. want my grandchildren to grow up to be proud of their town

Darren Howard

Luton needs to progress for our future generations.


This is a once in a lifetime opportunity for the whole town and surrounding areas. Our children and grandchildren deserve the regeneration of Luton not more stagnation.

Rob Jones

It matters to the folk of Luton, do the right thing and support the proposals for regeneration. PC and NP are the future and the Mall can benefit from this.

sheila fitzgerald

I believe in this town and it’s people


Our Town deserves these fantastic developments. It is just not the Football club and supporters that will benefit. Just for starters a decent music venue would be great as there are no real local venues for larger bands/groups to play.

Dave T

Future generations will not look kindly upon us if we allow big business to put their greed above this once in a lifetime opportunity to revitalise and regenerate our town.

Terry Coan

Best thing to happen in the history of the town

Thomas Maher

I believe both project will deliver a better future for Luton, culturally and financially

Ann Clarke

I love Luton amd wamt it to thrive. I want mpre opportunities for young and old.

Susan Jones

We need to transform our town. The football family need a new stadium, it needs to be in our town, OUR Luton Town!

Ray Coot

Let’s make Luton the town it should be & give the football club the stadium it & its supporters deserve .

andrew kimberley

Both developments are a once in a lifetime opportunity for Luton and c&r do not own the town.

Helen Gatward

It is not just about the football stadium, it’s about what the town needs. And the town needs this!

Chris Gathern

This will just not benefit the football club, but the whole of the town.

Paul Haynes

Luton as a town deserves investment and as a Lutonian I want to be proud of my home town once more.

Dee Lovelock

This is a massive opportunity for Luton

Stuart Eaglesham

Our town needs to move forward with these developments, not just for the football club but for the town as a whole as we are being left behind the other large towns and cities locally, we cannot let them monopolize our town, We need this. THIS IS OUR TOWN!!!!!!!

John Harley

Luton both need and deserve a better future which the Power Court and Newlands developments offer !!!

Sue Armstrong

I love my town and want to see it prosper


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BBC4 Tuesday 11 June at 10pm and thereafter on BBC iPlayer is where you can watch recognition for our early local Lionesses, of which we've highlighted before and we covered their blue plaque celebrations at Crawley Green Football Club.More recognition for Harry and June Batt and their pioneering women's football teams that represented England in European Championships and two World Cups in the late '60s and early '70s.Most players were drawn from Chiltern Valley Ladies FC, based in Luton. Most were schoolgirls in their mid-teens playing in front of the proverbial 'one man and a dog'. Next they're in the Aztec Stadium, Mexico with crowds of 80,000.After a long campaign by 'Harry's girls' and his son Keith, the FA and Luton Heritage Forum provided a permanent memorial at the place where it all started.One to watch Lutonians.⚽️🏴󠁧󠁢󠁥󠁮󠁧󠁿🦁🦁🦁 ... See MoreSee Less
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From all of us at SoT, we wish the legend that is Alison Taylor an amazing last day pulling pints at The Brickies. You are one special Luton lady. Thank you for your decades of service and dedication. 🍻 bricklayers arms appreciation society ... See MoreSee Less
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